Launched a small SaaS for Nepali small businesses — 23 paying customers in month 1

Built a simple inventory + invoicing tool, NPR 499/mo, target audience = small Kathmandu retailers. Marketed only via Facebook reels in Nepali. Took 11 weeks to build, 1 week to get to 23 paying customers.

Key insight: every existing tool is in English. Translating UI to Nepali was the differentiator, not features.